Wednesday, August 29, 2012

Moscow Motor Show: Cars For The Working Masses

Today, the Moscow Motor show opened its doors its doors to the public. This time, it is the Russian of more modest means who has the attention of the world's carmakers, keen to profit from one of Europe's few growing markets," says Reuters, reporting from the show.


Western carmakers target a growing mass-market in the 140 million country. Offerings  " range from the sub-$10,000 compacts which Renault and Nissan are pushing out under the rejuvenated, Soviet-era Lada brand of their Russian unit AvtoVaz to well-appointed, mid-range sedans and passenger vans aimed at the burgeoning middle class," Reuters says.

With a Mazda6 being the star of the show, the really big ticket announcements were limited to investments by carmakers.

Volkswagen announced plans to double its investment in Russia to 2 billion euros by 2018. For that, Reuters  already called Volkswagen a bit prematurely "the world's largest car maker."

GM wants to more than double production to 230,000 vehicles per year at its St Petersburg plant, and is seen raising Niva output to 120,000 per year from 70,000.

Renault and Nissan signed a deal in May to take effective control of AvtoVAZ and wants to revive the Lada brand, Russia's volume leader with nearly 600,000 sales last year.  Says Reuters:

"The latest, curvy Lada Kalina supermini was shown off by young women in sporty minidresses. But the big selling point will be prices starting around 300,000 roubles – under $10,000. "

Armored Hyundai Equus Moscow Motor Show - Picture courtesy autocar.co.uk Cadillac Cie Moscow Motor Show - Picture courtesy autocar.co.uk Chevrolet Cobalt Moscow Motor Show - Picture courtesy autocar.co.uk Facelifted Audi R8 Spyder Moscow Motor Show - Picture courtesy autocar.co.uk Ford Kuga Moscow Motor Show - Picture courtesy autocar.co.uk Lexus LS Moscow Motor Show - Picture courtesy autocar.co.uk Mazda6 Moscow Motor Show - Picture courtesy autocar.co.uk Mercedes GL Moscow Motor Show - Picture courtesy autocar.co.uk New Audi R8 Moscow Motor Show - Picture courtesy autocar.co.uk Opel Astra Moscow Motor Show - Picture courtesy autocar.co.uk Rolls Royce Phantom Coupe Aviator Dash Moscow Motor Show - Picture courtesy autocar.co.uk Volkswagen Scirocco GTS Moscow Motor Show - Picture courtesy autocar.co.uk


from The Truth About Cars http://www.thetruthaboutcars.com




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